We’re excited to share our latest project with renowned author G.L. Yancy, which involved bringing his vision to life through a custom logo, merchandise branding, and an all-new website at www.glyancy.com.

One recurring theme I often hear from small business owners is, “I don’t need marketing right now—I’m busy. Why should I bother?” This is a short-sighted approach that can lead to stress when you eventually do need it. If you view marketing as a “get-business-quick” strategy, you’re bound to be disappointed unless you have significant resources to throw at it.

Recently, I worked with a client in a very niche market. He didn’t have to worry about marketing, advertising, or generating leads. Business came to him simply because he was the only one within a large radius offering the services he provided. Once he hit his goals, he became comfortable. His mindset shifted from hustling to thinking, “People will wait because I’m the only one who can provide what they need.”